Pret by Couture India 2026 brought together top retailers, designers, and manufacturers for a dynamic showcase, blending ready-to-wear brilliance, market insights, and leadership recognition shaping the next growth phase of jewellery.

Jos Alukkas launched its ‘My Best Friend’s Wedding’ brand campaign on January 10, 2026, featuring Dulquer Salmaan, Keerthy Suresh and Suhasini Maniratnam, reflecting contemporary wedding decision-making and shared celebrations.

Jos Alukkas, one of India’s most trusted jewellery brands, has been recognised as India’s Most Iconic and Preferred Jewellery Retailer at the India Gem & Jewellery Show (GJS) 2025, held at the Jio Convention Centre, Mumbai.

IIJS Tritiya 2025, held in Bengaluru, showcased the resilience and innovation of India’s gem and jewellery industry amid global headwinds. With cautious, yet committed buyers, strategic government support — including the announcement of a proposed mega jewellery park — and a strong emphasis on craftsmanship and technology, the show reinforced India’s growing stature in global jewellery trade

PRET by Couture India 2025 showcased a bold evolution in India's jewellery industry, with vibrant ready-to-wear collections that redefine luxury for every occasion, signalling a powerful shift beyond traditional bridal markets

Jos Alukkas marked a significant milestone by inaugurating its 60th grand jewellery showroom in Nellore

Jos Alukkas has opened a new showroom in Warangal, Telangana, marking its continued expansion in the region. The grand launch featured local dignitaries and a special appearance by film star Keerthy Suresh. Exclusive promotions and discounts are available to celebrate the opening

Inspired by the classical designs of the Mughal era, this collection pays homage to the rich cultural heritage of India, blending traditional artistry with contemporary elegance

Through the launch of this showroom at Annamalai Nagar of Trichy, the brand invites customers to exchange old gold for HUID-hallmarked gold jewellery and take advantage of the associated benefits

De Beers Forevermark, the world’s leading and trusted diamond jewellery brand associated with leading South Indian jeweller Jos Alukkas today, launching at their store in Coimbatore. Talented film star and model Pavitra Lakshmi graced the occasion.

It is slated to be the largest investment and expansion plan by a jewellery retail brand in the country

Actor R Madhavan to be the global ambassador.

At the heart of this much-anticipated festival lies the spirit of generosity and the exchange of gifts among loved ones. And what better way to express your emotions than with the gift of platinum jewellery? A rare and precious metal with origins in the stars, platinum is renowned for its strength and resistance to daily wear and tear, retaining its sheen and shape over time.

One of the biggest demands of the gems and jewellery sector was for the government to bring down the customs duty on gold to 10 per cent to eliminate smuggling – but the demand went unheard yet again